This initiative facilitates the connection of customers and tourists with, stores by guaranteeing the access of the former to the digital network and facilitating the personalization of the offer in each municipality.
The project is developed in the 12 main municipalities of the province of Castellón with between 5,000 and 20,000 inhabitants and with tourist and commercial importance.
The public sector acts as a coordinator of the private sector through the collection of information and generation of databases.
The Recovery and Resilience Facility supports this project with EUR 762,440, under component 14, entitled ‘Modernisation and competitiveness plan for the tourism sector’, in investment 4a, ‘Special actions in the field of competitiveness. Strengthening commercial activity in areas of high tourist influx".
Additional media
- Reference
- C14
- Project locations
- Spain
- Project website
- https://spain.representation.ec.europ...