The project aims to develop “Contygo”, an advanced digital platform for personalised tourism management, combining artificial intelligence with real-time local data and human expertise. The system enables tourists to plan and manage their trips through WhatsApp, offering tailored recommendations based on user preferences, mobility, weather and local conditions.
The solution comprises two main modules: (i) Contygo, which provides personalised travel recommendations based on local knowledge and AI-driven insights, helping users optimise their experience and discover less crowded destinations; and (ii) Comments, a data analytics tool that collects and analyses user feedback through conversational interfaces, enabling tourism providers to gain deeper insights into visitor experiences.
The project is funded under the “Última Milla” programme of the Recovery and Resilience Facility, supporting the digital transformation of SMEs in the tourism sector. It is currently under deployment and is expected to enhance competitiveness, improve service quality and promote more sustainable and balanced tourism flows.
Additional media
- Reference
- C14
- Project locations
- Spain
- Project website
- https://www.segittur.es/blog/contygo-...